| Hoka One One is an athletic shoe company that designs and markets running shoes. The company was founded in 2009 in Annecy, France; it has been based in Richmond, California. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximalist" shoes due to extra cushion; this was in contrast to the minimalist shoes trend that was gaining popularity at the time of the company's founding in 2009.
Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain; throughout its product line, Hoka shoes retain features like a low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride. |
